Abandon Cart Rate (ACR) measures the percentage of users who add items to their cart but leave your site without completing a purchase. It’s a critical eCommerce metric that shows how many potential customers are dropping off at the final stage of their journey, offering insights into potential obstacles in the checkout process.

Formula:

ACR = (Number of abandoned carts ÷ Total carts created) × 100

Using ACR in Dynasort:

In Dynasort, you can use Abandon Cart Rate (ACR) in several ways to optimize your collections and improve conversions:

1. Identify High Abandonment Products: Track which products in your collections have high ACR. If specific items cause customers to abandon their carts, you may need to address pricing, shipping costs, or product descriptions.
2. Optimize Product Positioning: Use ACR data to adjust the order of products in collections. If a collection has a high ACR, Dynasort can help you experiment with product placements to see if boosting or lowering certain items affects cart completion rates.
3. Improve Checkout Flow: If certain collections or products consistently have a high ACR, this could indicate issues with the checkout process or unexpected costs (like shipping). By analyzing ACR alongside other metrics, you can streamline the checkout to reduce drop-offs.
4. Targeted Marketing: Use ACR data to create targeted recovery campaigns. Products with high abandonment rates can be promoted with email reminders, discounts, or other incentives to bring customers back and complete the purchase.
5. Testing Price Sensitivity: Dynasort allows you to sort by various metrics like price or stock. If certain products or price ranges consistently lead to higher abandonment rates, you can use that insight to adjust pricing strategies or offer bundles to lower the ACR.

By analyzing ACR with Dynasort, you can take data-driven actions to reduce abandoned carts and increase overall sales.