In Q4 2025, we’ll be introducing the Product Sell Through Rate (STR) as a new attribute for merchants to use in their sorting recipes and managed collections. This powerful attribute will allow merchants to prioritize products based on how efficiently they’re selling through available inventory, helping optimize merchandising strategies and improve stock management.

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What Is Product Sell Through Rate (STR) Attribute?

The Sell Through Rate (STR) attribute will calculate how much of a product’s inventory has sold over a specific time period relative to the available stock. Merchants will be able to use this attribute in sorting recipes to promote or deprioritize products based on their sell-through performance, ensuring the most relevant products are highlighted in collections.

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How Merchants Will Use STR in Dynasort:

Once the STR attribute is available, merchants will be able to:

• Incorporate STR into Sorting Recipes: Merchants can use the STR attribute to sort and rank products dynamically. Products with higher sell-through rates can be prioritized to create urgency or capitalize on trends, while slower-moving products can be deprioritized or placed in clearance sections.
  • For example: Products that sell through quickly can be promoted to gain visibility and maintain momentum, while products with lower sell-through can be flagged for more aggressive promotion.
• Managed Collections: The STR attribute can be used in managed collections to automatically adjust product rankings based on their sell-through performance. This reduces manual merchandising and ensures products that are performing well remain in front of customers.

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Benefits for Merchants:

• Optimized Product Visibility: Merchants can ensure that the best-selling products remain visible to customers, helping to maximize sales during high-demand periods.
• Efficient Stock Management: With the STR attribute, merchants can balance stock levels by pushing high-performing products while identifying slower-moving items that may need discounting or repositioning.
• Automated Collection Management: By integrating STR into managed collections, merchants can automate product ranking and ensure their collections are always aligned with current sales performance.

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Looking Ahead:

The Product Sell Through Rate (STR) attribute will be available in Q4 2025, giving merchants a new way to dynamically manage their product visibility and optimize inventory flow. As part of Dynasort’s ongoing mission to provide smarter, data-driven merchandising tools, STR will help merchants stay agile and maximize product performance with minimal manual intervention.