We’re excited to announce the implementation of Shopify Web Pixel events across all of our merchants’ stores. This update will enable us to track key visitor interactions and provide deeper insights into store performance. By capturing these critical events, Dynasort will help merchants further optimize their collections and improve overall store performance.

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Key Events Tracked with Shopify Web Pixels:

• Page Views: Track when visitors land on any page of your store. This metric helps understand overall traffic and site engagement.
• Product Views: Capture when visitors view individual product pages. Product view data is key for analyzing product interest and driving conversions.
• Collection Views: Track when visitors explore specific collections. This insight is crucial for understanding how well collections are attracting attention and which are underperforming.
• Add to Cart Events: Record when visitors add items to their cart, providing a direct look into shopping intent.
• Checkout Events: Track when visitors enter the checkout flow. Monitoring checkout activity helps identify points of friction in the sales process.

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How Dynasort Uses These Metrics:

With these events in place, Dynasort will calculate essential metrics to give merchants a clearer understanding of their store’s performance and areas for optimization.

• Conversion Rate (CVR): Track how effectively your store converts visitors into customers. By analyzing the path from page views to checkout, Dynasort will provide insights on where optimizations can increase conversions.
• Abandon Cart Rate (ACR): Dynasort will monitor how many users add items to their cart but abandon the purchase. Understanding ACR helps merchants target these drop-off points with recovery strategies.
• Collection Bounce Rates: Identify which collections fail to engage visitors. High bounce rates can indicate that visitors are not finding the content or products relevant, signaling opportunities for improvement.
• Collection Exit Rates: Track how often users exit the site after viewing a collection. This data helps evaluate whether collections are engaging enough to keep customers exploring the store.
• First and Last Collection Viewed in Checkout Sessions: By tracking which collections were viewed at the start and end of a completed checkout, Dynasort will offer insights into the product journeys that lead to successful purchases. This data can be leveraged to optimize collection placement and improve customer flow through the store.

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What This Means for Merchants

• Enhanced Tracking: Merchants will gain better visibility into customer behavior across collections and products, helping them understand key moments in the purchasing journey.
• Data-Driven Optimization: With metrics like CVR, ACR, and bounce rates at your fingertips, you’ll have the insights needed to make data-driven decisions, improving merchandising and product placement.
• Smarter Collection Management: Track and analyze the first and last collections viewed in completed checkout sessions, enabling better optimization of collection visibility.

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Looking Forward: Next Steps in Our Roadmap

The integration of Shopify Web Pixel events is just one step in our ongoing commitment to help merchants get the most out of their store data. Stay tuned for more updates as we continue to expand Dynasort’s capabilities with advanced tracking and reporting tools, helping you drive higher revenue and better customer experiences.