BFCM Merchandising Playbook
BFCM Playbook 2025
A field-tested playbook for ecommerce managers and agencies
What’s inside?
- Maximizing revenue from paid traffic
- Measuring what works
- Saving hours at scale
- Avoiding unforced errors

Backed By Data
We’ve done the hard work by talking to scores of ecommerce teams and crunched an ungodly amount of data in order to distill some easy wins, guiding principals, and simplify processes.
300+
brands
36k
collections
$4.7B
transaction volume
465M
sessions
Questions?
Is this free?
Yes. The PDF is ungated. Download, utilize on your team, and share wherever appropriate.
Why give this away?
This will be our 3rd BFCM at Dynasort, and the 15th for our founders – we want to help teams like yours manage the chaos and profit
Do I need Dynasort?
No. The tactics work with any store; Dynasort just automates the grind.
Do I need Shopify?
No. These tactics work for any ecommerce platform, though we do think Shopify is the best.

