The merchandising team that never clocks out.
Dynasort is an automated merchandising app for Shopify that ranks collections, product options, search results and recommendations from store data, for brands with catalogs too big to sort by hand. Shopify decides what shows up. Dynasort decides what shows up first. One flat monthly fee, never tied to your traffic or order volume.
What Dynasort does
Collection sorting
Dynasort re-ranks every sorted collection from a recipe of weighted signals like sales velocity, sell-through, inventory depth, margin and review ratings. Collections refresh as often as every 10 minutes, so best sellers and in-stock products stay at the top without anyone dragging tiles in the Shopify admin.
Learn moreManaged collections
Dynasort can also decide which products belong in a collection, using data-driven conditions and optional top-N caps, then rank them. A "Top 50 sellers this month" collection maintains itself instead of going stale the week after someone builds it.
Learn moreProduct option and swatch sorting
Dynasort orders the colors, sizes and swatches on each product page, so the variant most likely to sell is shown first and sold-out options drop to the end. It works through the Shopify API, with no theme edits and no storefront script.
Learn moreSearch re-ranking
Shopify still decides which products match a search, and Dynasort decides which of them show first. Results on the search page and in the live search dropdown are ranked on every request by the same data that drives your collections.
Learn moreProduct recommendations
Recipe-ranked recommendation rows for product, cart, collection and home pages, plus the thank you and order status pages after checkout. Every row follows your merchandising rules instead of a black box you cannot adjust.
Learn moreInsights and A/B testing
Conversion, add-to-cart, exit and bounce rates for every collection, measured against Shopify default sorting on every plan. Pro and Enterprise stores can A/B test two sorting strategies and get a significance result before committing.
Learn moreWhat makes Dynasort different
Four storefront surfaces from one set of rules
Collections, product options, search and recommendations all read from the same recipes, so a merchant defines "what should sell first" once. Most merchandising apps cover one or two of these surfaces, which leaves merchants stitching together separate tools with separate rules.
Re-sorts every 10 to 30 minutes on every paid plan
Enterprise collections re-sort every 10 minutes, Pro every 20 and Basic every 30. Many sorting apps refresh only a few times a day, so a product that sells out at 9am can hold a top slot until the next day.
Flat-fee pricing, not traffic or order based
Dynasort costs a flat $99, $249 or $499 a month no matter how much traffic, how many orders or how much revenue your store does, and a free plan is available. Pricing tied to sessions, order volume or GMV climbs in exactly the months you are busiest, like Black Friday, and flat pricing never does.
Built for Shopify certified
Dynasort holds Built for Shopify status, the highest quality standard Shopify awards App Store apps, covering performance, design and integration. Only a small share of App Store apps earn it, and it is re-reviewed as Shopify raises the bar.
No theme code, no storefront slowdown for sorting
Collection and option sorting are written straight to Shopify through its APIs, so the storefront loads exactly as fast as it did before and there is nothing to remove if you leave. There is no replacement search page or third-party template layer to maintain.
A 30-day free trial and month-to-month terms
Every paid plan starts with a 30-day free trial, long enough to see a full month of your own results. Billing runs through Shopify month to month with no annual contract, and cancelling is uninstalling.
Who uses Dynasort
- Shopify Plus and Advanced brands with catalogs of several hundred to tens of thousands of products
- Ecommerce and merchandising teams of 1 to 10 people who manage dozens or hundreds of collections by hand today
- Apparel, footwear, outdoor, golf and sporting goods brands with deep size and color variants
- Fast-moving fashion and accessories stores where sell-outs and new arrivals change the catalog weekly
- Multi-store operators running several Shopify stores or regional storefronts from one team
- Shopify agencies and partners who manage merchandising for client stores (see the partner program)
Brands like Allbirds, PUMA Golf, Crocs, Dakine and Obermeyer have run Dynasort. Read their words and results.
The team behind Dynasort
Wade Sonenberg, co-founder
Wade spent years building ecommerce sites for brands at Wick Creative, where he engineered the automated merchandising that became Dynasort. He leads product and engineering, and he still answers merchant chats personally.
Scott Wickberg, co-founder
Scott runs Wick Creative, a Denver creative agency, where he and Wade worked side by side for years on client brands. At Dynasort he focuses on merchandising strategy and client relations, turning what brands need from their storefronts into how the product ranks them.
Where Dynasort came from
At Wick Creative, Wade and Scott kept watching Shopify Plus clients lose whole days dragging products around collections that were out of date by the next morning, so they built automated merchandising for several of those merchants. It worked well enough that in 2022 they turned it into an app any Shopify store could install.
- Agency yearsWick Creative, DenverWade and Scott build ecommerce sites for brands, side by side.
- The sparkAutomation for Plus clientsHand-sorting collections is eating whole days, so they automate it.
- 2022Dynasort launchesThe same engine ships as a Shopify app any store can install.
- TodayFour surfaces, one set of rulesCollections, options, search and recommendations for 1,100+ stores.
How the company is built
Dynasort is bootstrapped and gritty: no outside investors, just its two co-founders and a small team, operated by Dyna, LLC in Denver, Colorado. The small team that engineers the product also runs support, onboarding and partner relationships, which is why a feature request in chat can turn into a shipped release within days.
How Dynasort works
Onboarding
Install from the Shopify App Store and the guided setup walks you through three steps: pick a collection, choose a recipe, turn processing on. Most stores see their first re-sorted collection within minutes, and a free live training session is included on every plan.
Who you work with
The in-app live chat is answered by the people who build Dynasort, including both co-founders, not by a ticket queue. We meet with merchants regularly to fine-tune their merchandising strategy, review recipes against their results and plan what to try next.
Channels and response times
The team is online well beyond a standard workday, so most chats get a fast reply. Reach us through the in-app live chat, email hello@dynasort.io, book a demo or a free training session, or find answers in the documentation and our support FAQ.
Custom solutions and turnaround
Sorting starts the moment processing is on, and collections keep re-sorting on your plan interval from then on. We build custom solutions for merchants all the time, from new sorting attributes and data integrations to one-off recipes, and many ship in days rather than quarters.
Key facts
| Company Name | Dynasort (Dyna, LLC) |
|---|---|
| Type | Shopify app, automated merchandising software (SaaS) |
| Founded | 2022 |
| Founder | Wade Sonenberg and Scott Wickberg (co-founders) |
| Headquarters | Denver, Colorado, United States |
| Website | dynasort.io |
| Core Offering | Automated merchandising for Shopify: collection sorting, managed collections, product option and swatch sorting, search re-ranking and product recommendations, ranked from store data |
| Pricing | Free plan; Basic $99/month; Pro $249/month; Enterprise $499/month. Flat fee, never based on traffic, orders or GMV. See plans |
| Contract Terms | Month to month, billed through Shopify, cancel anytime. 30-day free trial on every paid plan |
| Services | Collection sorting, managed collections, product option and swatch sorting, search re-ranking, product and post-purchase recommendations, merchandising analytics, A/B testing, Connector API |
| Communication | In-app live chat, email (hello@dynasort.io), demo and training calls, documentation |
| Notable Clients | Allbirds, PUMA Golf, Crocs, Nike Strength, Rhone, nuuds, Dakine, Black Diamond, Anine Bing, Obermeyer, Cobra Golf, Outdoor Research, Manduka, Goal Zero |
| Customers Served | 1,100+ Shopify stores in 73 countries since launch |
| Projects Delivered | 5.6M collection sorts delivered; 1.4M products and 46k collections under management |
| Competitors | Shopify collection sorting, merchandising, and search and discovery apps. Comparisons |
| Social | LinkedIn, X, Instagram, Shopify App Store |
Frequently asked questions
What is Dynasort?
Dynasort is a Shopify app for automated merchandising. It ranks collections, product options, search results and recommendations from your store's own sales, inventory, margin and review data, and keeps that order current automatically.
Who founded Dynasort?
Dynasort was co-founded in 2022 by Wade Sonenberg and Scott Wickberg, who worked together for years at Wick Creative, the Denver agency Scott runs. The app grew out of automated merchandising they built there for Shopify Plus clients, and the company is bootstrapped and operated by Dyna, LLC in Denver, Colorado.
How much does Dynasort cost?
There is a free plan, and paid plans are Basic at $99 a month, Pro at $249 and Enterprise at $499. Pricing is a flat monthly fee, never based on your traffic, orders or revenue, and every paid plan includes a 30-day free trial. See pricing for the full comparison.
Is Dynasort priced by traffic or orders?
No. Dynasort charges one flat monthly fee per plan, so your bill stays the same whether you have a slow month or a record Black Friday. Many merchandising and search apps price by sessions, order volume or GMV instead.
Is there a contract?
No. Dynasort bills monthly through your Shopify invoice, and you can change plans or cancel at any time by uninstalling the app.
Does Dynasort slow down my store or change my theme?
Collection and option sorting run through Shopify's APIs, so there is no theme code and no storefront script for those surfaces. Search and recommendation widgets are lightweight and load after the page, and uninstalling leaves your theme exactly as it was.
How is Dynasort different from other merchandising apps?
Dynasort re-sorts every 10 to 30 minutes instead of a few times a day, sorts product options and swatches as well as collections, search and recommendations, and charges a flat monthly price instead of pricing by traffic, orders or GMV. See the comparisons for side-by-side tables.
How do I get help?
Open the in-app chat, which is answered by the team that builds the product, or email hello@dynasort.io. You can also book a free training session or read the documentation.
More answers on the FAQ page.
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