Quick Notes How to Roll Out Automated Sorting Safely on Shopify November 7, 2026 / June 12, 2026 by Wade Roll out automated sorting in stages: pick one or two mid-traffic collections, apply a recipe, and watch collection conversion rate and click behavior for a couple of weeks before expanding. Pin any products that must hold position, keep your old manual order recoverable, and where the stakes are high, run an A/B test of the […] Read more »
Conversion Rate Optimization Product Pages PDP Cross-Sell: Complements, Not Alternatives November 7, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 78 of 100 · 23 days to Cyber Monday Product page cross-sells come in exactly two species: “goes with this” and “instead of this”. One grows the order. The other hands your almost-buyer a menu of reasons to keep shopping. Most Shopify themes ship a “related products” section that […] Read more »
Conversion Rate Optimization Testing & Experimentation When NOT to A/B Test: Just Ship the Obvious Fixes November 6, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 77 of 100 · 24 days to Cyber Monday Knowing when NOT to A/B test is as much a CRO skill as knowing how to run one. This series has spent several tips teaching testing discipline, so here is the counterweight: testing has a cost. Every test takes calendar […] Read more »
Conversion Rate Optimization Search & Discovery Merchandise Your Search Results Page Like a Collection November 5, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 76 of 100 · 25 days to Cyber Monday Your search results page is a collection page visited exclusively by your highest-intent shoppers, and it is probably the least merchandised page on your store. Think about that asymmetry for a second. You agonize over which product leads your bestsellers […] Read more »
Quick Notes The KPIs That Matter for Collection Merchandising November 4, 2026 / June 12, 2026 by Wade Collection merchandising comes down to four KPIs: collection conversion rate (do collection viewers buy), collection view rate (do shoppers reach the collection at all), abandon cart rate (do added items survive to checkout), and product position effectiveness (do your best converters hold the top spots). Track all four per collection, because each one fails differently […] Read more »
Cart & Checkout Conversion Rate Optimization Cart Cross-Sell: Complementary and Cheap Lifts AOV November 4, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 75 of 100 · 26 days to Cyber Monday Cart cross-sell is the highest-leverage upsell placement on your store, and it is also the easiest one to botch. The shopper has decided. The wallet is halfway out. What you show in the cart at that moment either rides the […] Read more »
AI & Agentic Commerce Conversion Rate Optimization What Shopify Sidekick Answers Well Today November 3, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 74 of 100 · 27 days to Cyber Monday Shopify Sidekick is the AI assistant already built into your Shopify admin, and most merchants still treat it like a search box with delusions. That is a waste, especially 27 days out, when every question you can answer in one […] Read more »
Quick Notes Why the First Row of Your Collection Page Matters Most November 2, 2026 / June 12, 2026 by Wade The first row of a collection page matters most because shopper attention is brutally front-loaded: the products above the fold get seen by nearly everyone who lands on the page, while products further down are only seen by the shrinking share who keep scrolling. On a mobile two-column grid, that first impression is just two […] Read more »
Analytics Dynasort October 2026 Monthly Performance Report November 2, 2026 by Wade AI-Sorted Collections Delivered 115% Higher Conversion Rates in October 2026 Every product in your Shopify collection is fighting for attention. The order they appear in — what customers see first, second, and tenth — shapes whether someone buys, bounces, or disappears forever. Most merchants leave that order up to Shopify’s default sorting: alphabetical, newest first, […] Read more »
Collections & Merchandising Conversion Rate Optimization Set-and-Forget Merchandising Rots in Q4 November 2, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 73 of 100 · 28 days to Cyber Monday Set-and-forget merchandising rots, and in Q4 it rots on fast-forward. The collection order you lovingly arranged in September was a photograph of a store that no longer exists: different bestsellers, different stock levels, and, crucially, different shoppers. The gift buyer […] Read more »
