Quick Notes How to Use the Shopify Order Status Page for Repeat Sales September 26, 2026 by Wade The order status page is one of the most revisited pages in your store: customers reopen it repeatedly between purchase and delivery to check progress. Adding a recommendation row there, seeded by what they ordered, turns those check-ins into merchandising impressions you already paid for. The Page Customers Keep Reopening Most storefront pages get one […] Read more »
AI & Agentic Commerce Conversion Rate Optimization Rewrite Product Pages With an LLM, Keep Your Voice September 26, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 36 of 100 · 65 days to Cyber Monday Rewriting product descriptions with an LLM usually produces the same beige paragraph every other store is publishing: “elevate your everyday,” “crafted with care,” “the perfect blend of style and comfort.” The tool is not the problem. The prompt is. Ask […] Read more »
Quick Notes How to Keep Certain Products Fixed While Sorting the Rest September 25, 2026 / June 12, 2026 by Wade Shopify’s native sort orders are all or nothing: either you sort the whole collection manually, or an automatic rule controls every position. To keep specific products fixed while the rest sort automatically, use a merchandising app with pinning. Pinned products hold their exact positions, and a sorting recipe arranges everything else around them. When Does […] Read more »
Collections & Merchandising Conversion Rate Optimization Collection Filters Should Match How Customers Think September 25, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 35 of 100 · 66 days to Cyber Monday Collection filters convert when they match how customers think about the product, not how your Shopify admin is organized. Open your own filter sidebar and read it as a stranger. If it says “Product type,” “Vendor,” and “Collection,” your store […] Read more »
Cart & Checkout Conversion Rate Optimization Cart Drawer vs Cart Page: Which Fits Your Store? September 24, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 34 of 100 · 67 days to Cyber Monday Cart drawer vs cart page is a real conversion decision on a Shopify store, not a theme aesthetic, and the right answer depends on what a typical cart on your store actually contains. Most merchants inherit whichever one their theme […] Read more »
Quick Notes How to Sort Shopify Collections by Newest Products September 23, 2026 / June 12, 2026 by Wade To sort a Shopify collection by newest products, open the collection in your Shopify admin, set the Sort dropdown in the Products section to Newest, and save. Shopify orders products by creation date, newest first. That is the right default for a New Arrivals collection, but in category collections you usually want newness blended with […] Read more »
Conversion Rate Optimization Metrics & Measurement Add-to-Cart Rate: The Leading Indicator to Watch September 23, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 33 of 100 · 68 days to Cyber Monday Add-to-cart rate is the leading indicator of your Shopify conversion rate, and if you only watch purchases you are reading yesterday’s newspaper. A purchase is the end of a long chain: the shopper had to be persuaded, then survive shipping […] Read more »
Conversion Rate Optimization Product Pages Product Image Order: Photo 2 Answers Fit and Context September 22, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 32 of 100 · 69 days to Cyber Monday Product image order on your Shopify product page is a sales pitch with a sequence, and almost every store treats it like a photo dump. Way back in tip 3 we settled photo #1: it wins the click. Today is […] Read more »
Quick Notes Can You Add Product Recommendations to the Shopify Thank You Page? September 21, 2026 / July 16, 2026 by Wade Yes. Shopify’s checkout editor lets you add app blocks to the Thank you page, and a post-purchase recommendation block puts a product row there, seeded by the items in the order. The customer just told you exactly what they like; the row suggests what pairs with it, and never re-sells what they already bought. Why […] Read more »
Conversion Rate Optimization Trust & Psychology Choice Overload: Fewer, Clearer Options Convert Better September 21, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 31 of 100 · 70 days to Cyber Monday Choice overload is real: past a point, every additional option costs you decisions instead of earning you sales. The merchant instinct says more choice equals more chances to say yes. The shopper’s brain disagrees. Faced with forty similar products, six […] Read more »
