The Hidden Cost of Large Collections: What Our Data Reveals About Choice Overload
Wade Sonenberg
We recently analyzed conversion data from over 1,100 Shopify collections across our merchant base, and the results challenge a common assumption in e-commerce: that more product options lead to more sales. The Data Here’s what we found: That’s an 18.4% decline in conversion rate from …
10 CRO Levers Hidden in Your Shopify Collections
🔥 10 Ways to Turn Your Shopify Collection Pages Into Conversion Machines Most brands obsess over ads, landing pages, and AOV…but overlook the real money maker: collection pages. Your collections are where product discovery happens — and where CRO wins quietly stack up. Here are …
Shopify Collection Conversion Rate Reports on GA4 (Google Analytics)
Setup conversion rate reports to identify your best (and worst) converting Shopify collections, whether you’re using Dynasort or not. Breakdown by paid vs. organic traffic and optionally device type. Video walk through was done by Scott Wickberg, co-founder of Dynasort (the collection merchandising app for …
