We’ll be direct: sorting by sales volume alone is a bad strategy, and most Shopify stores are doing it.
This week we shipped two new sorting attributes that give merchants sharper signals and more control. Both are live now and included in every Dynasort plan.
The Problem with Sales Rank
Sales rank is intuitive. Put your bestsellers first, customers find popular products faster, conversions go up. Simple enough.
Except it ignores a critical variable: inventory.
A product that has sold 1,000 units over the past 90 days but has 8 units left in stock is not a product you should be leading your collection with. You’re funneling traffic toward a near-stockout, manufacturing frustration, and burning potential conversions that could have gone to products you can actually fulfill.
This is where Sell Through Rate changes the picture.
Feature 1: Sell Through Rate (STR) Attribute
Sell Through Rate measures how quickly a product is moving through available inventory. It’s not just “what sold the most” but “what is selling fastest relative to what we have.”
High STR means a product is popular and moving quickly. Used alongside inventory data, it gives you a much more honest picture of what deserves front-page placement in your collections.
With STR now available as a native Dynasort sorting attribute, you can build recipes that factor in velocity alongside sales, inventory levels, and conversion data. The result is collections that reflect what you can actually sell, not just what sold well in the past.
Feature 2: Alphabetical Metafield Sorting
Shopify metafields let merchants store custom data against products: material type, brand, fit, season, country of origin, and dozens of other attributes depending on the catalog.
Until now, sorting by those metafield values alphabetically required custom workarounds or manual ordering. That’s done.
Alphabetical metafield sorting is now a first-class option in Dynasort. Pick any metafield, sort ascending or descending, and let automation handle the rest. Whether you’re organizing by brand name, material, or a custom taxonomy you’ve built, it works without any extra configuration.
Available Now
Both attributes are live in your Dynasort account today. No upgrade required, no new billing, no setup beyond adding them to your sorting recipe.
If you’ve been working around inventory blind spots or fighting with manual metafield ordering, now you don’t have to.
Questions or feedback? Reach us at hello@dynasort.io or through in-app chat.
