Conversion Rate Optimization

Conversion rate can lie: revenue per visitor is the scoreboard that catches CVR gains that shrink AOV.

Conversion Rate Optimization Metrics & Measurement

Conversion Rate Can Lie: Track Revenue per Visitor

September 14, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 24 of 100 · 77 days to Cyber Monday Conversion rate can lie to you, and in a series about conversion optimization that sentence deserves its own day. CVR is a ratio of orders to sessions. It says nothing about what those orders were worth, and any metric that […]

App bloat audit: every installed app loads its JS on every page whether you use it or not. Uninstall, don’t just disable.

Conversion Rate Optimization Speed & Mobile

Shopify App Bloat Audit: Uninstall, Do Not Just Disable

September 13, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 23 of 100 · 78 days to Cyber Monday A Shopify app bloat audit is the cheapest speed win available to most stores, because the average store is carrying apps the way an attic carries boxes: installed for a campaign in 2024, forgotten, and still shipping their JavaScript to […]

Express payment buttons (Shop Pay, Apple Pay, PayPal) belong at the top of the cart: every field you skip is friction removed.

Cart & Checkout Conversion Rate Optimization

Express Payment Buttons Belong at the Top of the Cart

September 12, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 22 of 100 · 79 days to Cyber Monday Express payment buttons, Shop Pay, Apple Pay, Google Pay, PayPal, belong at the top of your cart, above the regular checkout button, and if yours are missing or buried you are paying for it daily. Around 70% of carts are […]

The first two rows of a collection get most of the clicks: curate them like a shop window, not an accident.

Collections & Merchandising Conversion Rate Optimization

The First Two Rows of a Collection Get Most Clicks

September 11, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 21 of 100 · 80 days to Cyber Monday The first two rows of a Shopify collection page collect the overwhelming share of its clicks, and most stores fill those slots by accident. Back in tip 2 we fixed your sort order in broad strokes. Today we zoom all […]

Bundles raise AOV without giving margin away: pair the bestseller with its natural companion.

Conversion Rate Optimization Offers & BFCM Prep

Product Bundles: Raise AOV Without Giving Away Margin

September 10, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 20 of 100 · 81 days to Cyber Monday Product bundles raise average order value without the margin sacrifice of a discount, and that distinction matters more in Q4 than any other time of year. A 20% off code buys a bigger cart by giving away a fifth of […]

Split mobile vs desktop conversion: the blended number hides which experience is broken.

Conversion Rate Optimization Metrics & Measurement

Split Mobile vs Desktop Conversion Rates

September 9, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 19 of 100 · 82 days to Cyber Monday Mobile vs desktop conversion rate is the first split you should make on any Shopify analytics number, because the blended figure you have been quoting is an average of two different stores. One store gets browsed on a couch with […]

Sticky add-to-cart on mobile: the buy button should never be more than a thumb away.

Conversion Rate Optimization Product Pages

Sticky Add-to-Cart on Mobile: Keep the Button in Reach

September 8, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 18 of 100 · 83 days to Cyber Monday A sticky add-to-cart button on mobile is the highest-leverage change most Shopify product pages never make. Here is the physics of the problem: your product page is long, because it has to be. Photos, variants, description, reviews, shipping details. The […]

Read your search logs monthly: free voice-of-customer research and a product roadmap written by your buyers.

Conversion Rate Optimization Search & Discovery

Read Your Search Logs Monthly: Free Customer Research

September 7, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 17 of 100 · 84 days to Cyber Monday Your site search logs are voice-of-customer research that runs every day, costs nothing, and gets read by almost nobody. Every query is a shopper telling you, in their own words and with purchase intent, what they came for. Read them […]

Prioritize tests by traffic x impact x ease, not by whoever argues loudest.

Conversion Rate Optimization Testing & Experimentation

Prioritize A/B Tests by Traffic, Impact, and Ease

September 6, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 16 of 100 · 85 days to Cyber Monday Prioritize your A/B tests by traffic times impact times ease, not by whoever argues loudest in the meeting. Every store has more test ideas than traffic to run them, which makes prioritization the actual skill. The store that runs its […]

Start capturing email NOW: the list you build in September is the cheapest BFCM traffic you’ll ever get.

Conversion Rate Optimization Email & SMS

Build Your Email List Now: Cheap BFCM Traffic Later

September 5, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 15 of 100 · 86 days to Cyber Monday Email capture is the highest-ROI thing you can start on your Shopify store this week, because the list you build in September is the cheapest BFCM traffic you will ever buy. Come late November, ad auctions turn into a knife […]

Category: Conversion Rate Optimization

Conversion Rate Can Lie: Track Revenue per Visitor

Shopify App Bloat Audit: Uninstall, Do Not Just Disable

Express Payment Buttons Belong at the Top of the Cart

The First Two Rows of a Collection Get Most Clicks

Product Bundles: Raise AOV Without Giving Away Margin

Split Mobile vs Desktop Conversion Rates

Sticky Add-to-Cart on Mobile: Keep the Button in Reach

Read Your Search Logs Monthly: Free Customer Research

Prioritize A/B Tests by Traffic, Impact, and Ease

Build Your Email List Now: Cheap BFCM Traffic Later