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Category: Product Pages

Product page CRO for Shopify: images, copy, reviews, variant selection and the details that turn product views into add to carts.

Sticky add-to-cart on mobile: the buy button should never be more than a thumb away.

Conversion Rate Optimization Product Pages

Sticky Add-to-Cart on Mobile: Keep the Button in Reach

September 8, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 18 of 100 · 83 days to Cyber Monday A sticky add-to-cart button on mobile is the highest-leverage change most Shopify product pages never make. Here is the physics of the problem: your product page is long, because it has to be. Photos, variants, description, reviews, shipping details. The […]

Size and fit guidance kills the #1 apparel objection: charts, model specs, “fits true to size” from reviews.

Conversion Rate Optimization Product Pages

Size and Fit Guidance: Kill the Top Apparel Objection

September 2, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 12 of 100 · 89 days to Cyber Monday Size and fit guidance is the highest-leverage copy on an apparel product page, because “will it fit me?” is the objection that stops more clothing purchases than price. It is also the objection that drives returns when shoppers guess wrong, […]

Your first product image does most of the selling: test lifestyle vs product-on-white.

Conversion Rate Optimization Product Pages

Your first product image does most of the selling: test lifestyle vs product-on-white.

August 24, 2026 / August 22, 2026 by Wade

← All 100 tips · Tip 3 of 100 · 98 days to Cyber Monday Your first product image does more selling than your product description, your reviews widget, and your carefully-worded shipping policy combined. It is the photo on the collection grid, the photo in Google Shopping, the photo in the shared link. Most […]