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Category: Cart & Checkout

Reduce cart abandonment and checkout friction on Shopify: shipping thresholds, trust signals, payment options and cart UX tactics.

Free-shipping threshold + progress bar in the cart: the cheapest AOV lift in ecommerce.

Cart & Checkout Conversion Rate Optimization

Free-shipping threshold + progress bar in the cart: the cheapest AOV lift in ecommerce.

/ by Wade

← All 100 tips  ·  Tip 9 of 100  ·  92 days to Cyber Monday A free-shipping threshold with a progress bar in the cart is the cheapest average-order-value lift in ecommerce. No redesign, no new traffic, no discount eating your margin. Just a line that says “You’re $12 away from free shipping” and a […]

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