Conversion Rate Optimization Metrics & Measurement You can’t improve what you don’t measure: baseline your CVR, AOV, and revenue per visitor this week, before you change anything. August 22, 2026 / August 22, 2026 by Wade ← All 100 tips · Tip 1 of 100 · 100 days to Cyber Monday Conversion rate, average order value, and revenue per visitor: baseline these three Shopify metrics this week, before you change a single thing on your store. That is the entire tip. It is also the one most stores skip, which is […] Read more »