Conversion Rate Optimization Speed & Mobile LCP is usually your hero image: fix that one asset before buying any speed app. August 25, 2026 / August 22, 2026 by Wade ← All 100 tips · Tip 4 of 100 · 97 days to Cyber Monday Largest Contentful Paint (LCP) measures how long your biggest visible element takes to appear, and on most Shopify stores that element is the hero image. Which means most stores do not have a “site speed problem.” They have a one-image […] Read more »