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Category: Speed & Mobile

Site speed and mobile CRO for Shopify: Core Web Vitals, image weight, mobile UX and the fixes that actually move conversion.

App bloat audit: every installed app loads its JS on every page whether you use it or not. Uninstall, don’t just disable.

Conversion Rate Optimization Speed & Mobile

Shopify App Bloat Audit: Uninstall, Do Not Just Disable

September 13, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 23 of 100 · 78 days to Cyber Monday A Shopify app bloat audit is the cheapest speed win available to most stores, because the average store is carrying apps the way an attic carries boxes: installed for a campaign in 2024, forgotten, and still shipping their JavaScript to […]

LCP is usually your hero image: fix that one asset before buying any speed app.

Conversion Rate Optimization Speed & Mobile

LCP is usually your hero image: fix that one asset before buying any speed app.

August 25, 2026 / August 22, 2026 by Wade

← All 100 tips · Tip 4 of 100 · 97 days to Cyber Monday Largest Contentful Paint (LCP) measures how long your biggest visible element takes to appear, and on most Shopify stores that element is the hero image. Which means most stores do not have a “site speed problem.” They have a one-image […]