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Category: Testing & Experimentation

How to run A/B tests and experiments on a Shopify store: test design, sample size, success metrics and avoiding false wins.

A/B testing basics: one variable, a success metric chosen before you start, and the discipline to not peek early.

Conversion Rate Optimization Testing & Experimentation

A/B testing basics: one variable, a success metric chosen before you start, and the discipline to not peek early.

/ by Wade

← All 100 tips  ·  Tip 7 of 100  ·  94 days to Cyber Monday A/B testing on Shopify comes down to three disciplines: change one variable, pick your success metric before you start, and do not peek early. Every failed testing program we have ever seen broke at least one of the three. Usually […]

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