Category: Home Page & Navigation

Conversion Rate Optimization Home Page & Navigation

Navigation Taxonomy: Customer Language, Two Levels Max

September 27, 2026 / September 14, 2026 by Wade

← All 100 tips  ·  Tip 37 of 100  ·  64 days to Cyber Monday Navigation menu structure decides whether a shopper finds your best products in one tap or gives up in a maze you built for yourself. Your nav is the load-bearing wall of the store: every session leans on it, and yet […]

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Conversion Rate Optimization Home Page & Navigation

Your Hero Section Must Answer 3 Questions in 3 Seconds

August 31, 2026 / September 14, 2026 by Wade

← All 100 tips  ·  Tip 10 of 100  ·  91 days to Cyber Monday Your home page hero has about three seconds to answer three questions: what do you sell, why should I buy it from you, and what should I do next. A first-time visitor who cannot answer all three from your opening […]

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