New AI-Sorted Collections Delivered 131% Higher Conversion Rates in September 2026 Read

Category: Offers & BFCM Prep

Promotions, offers and BFCM preparation for Shopify: discount strategy, urgency done honestly and peak season readiness.

Plan BFCM offers backwards from margin, not sideways from competitors: know your floor before the discount war starts.

Conversion Rate Optimization Offers & BFCM Prep

Plan BFCM Offers Backwards From Margin

October 5, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 45 of 100 · 56 days to Cyber Monday BFCM offer planning should start from your margin and work backwards, not from a competitor’s banner and work sideways. Every November, stores set their discount by glancing at what everyone else did last year: 25 percent felt normal, 30 sounds […]

Bundles raise AOV without giving margin away: pair the bestseller with its natural companion.

Conversion Rate Optimization Offers & BFCM Prep

Product Bundles: Raise AOV Without Giving Away Margin

September 10, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 20 of 100 · 81 days to Cyber Monday Product bundles raise average order value without the margin sacrifice of a discount, and that distinction matters more in Q4 than any other time of year. A 20% off code buys a bigger cart by giving away a fifth of […]