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Category: Offers & BFCM Prep

Promotions, offers and BFCM preparation for Shopify: discount strategy, urgency done honestly and peak season readiness.

Bundles raise AOV without giving margin away: pair the bestseller with its natural companion.

Conversion Rate Optimization Offers & BFCM Prep

Product Bundles: Raise AOV Without Giving Away Margin

September 10, 2026 / September 14, 2026 by Wade

← All 100 tips · Tip 20 of 100 · 81 days to Cyber Monday Product bundles raise average order value without the margin sacrifice of a discount, and that distinction matters more in Q4 than any other time of year. A 20% off code buys a bigger cart by giving away a fifth of […]