Product discovery improves when all three paths to a product get deliberate ordering: collection pages for browsers, search results for searchers, and recommendation rows for followers. Most stores optimize the first path and leave the other two on defaults, which is where good products go to hide.
The Three Paths
Every purchase starts with a shopper finding the product, and there are only three ways it happens. They browse a collection, where position decides what gets seen. They search, where result order does the same job, and where shoppers demonstrably dig deep: in one large catalog we analyzed, nearly half of 188,000 search clicks landed past position three. Or they follow a recommendation row, where the logic behind the row decides what gets a chance. A product buried on all three paths effectively does not exist, whatever its quality.
Quick Wins on Each Path
- Collections: sold-out products down or out, proven sellers and full size runs up, refreshed on a schedule rather than when someone remembers.
- Search: keep Shopify’s matching, re-rank the order by demand and stock, and hide sold-out items from results.
- Recommendations: seed rows from context (viewed product, cart contents) so suggestions are relevant, and cap any one brand from crowding out the rest.
- Measure positions, not vibes: click-by-position data shows where discovery actually stops on your store.
Dynasort ranks all three paths from one set of recipes, so discovery is a policy you set once, not three separate chores.
Dynasort optimizes every path a shopper takes to a product. Install it from the Shopify App Store or rank every path with Dynasort.