Quick Notes Product Recommendations for a New Store with Little Data October 11, 2026 by Wade A new store can run useful recommendations from day one by leaning on catalog signals it already has: product recency, price position, stock, margin, and collection relationships. Behavior signals like conversion rate join the ranking automatically as traffic accumulates, so the rows improve gradually instead of guessing from nothing. Start with Catalog Signals Recommendation logic […] Read more »
Collections & Merchandising Conversion Rate Optimization Grid Image Consistency Reads as Trustworthy October 11, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 51 of 100 · 50 days to Cyber Monday Collection grid image consistency is the difference between a page that reads like a store and a page that reads like a garage sale. Mixed backgrounds, mixed crops, one product photographed on a model, the next as a flat lay, […] Read more »
Quick Notes How Long Should You Run a Collection Sort A/B Test? October 10, 2026 / June 12, 2026 by Wade A collection A/B test should run until each variant has accumulated enough conversions to separate a real difference from random noise, and for at least one or two full weekly cycles so weekday and weekend shoppers are both represented. For most collections that means weeks, not days. Set the end condition before you start, and […] Read more »
Conversion Rate Optimization Offers & BFCM Prep BFCM Early Access: Sell the Sale a Day Early October 10, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 50 of 100 · 51 days to Cyber Monday A BFCM early-access list lets you sell Black Friday before Black Friday: your best customers shop the sale a day or more before the public, and everyone wins. Halfway through the countdown, this is the first tip that is pure […] Read more »
Conversion Rate Optimization Testing & Experimentation A/B Test Your Collection Sort Order Like a Headline October 9, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 49 of 100 · 52 days to Cyber Monday A/B testing collection sort orders is the experiment almost no Shopify store has ever run, and it targets a bigger lever than most of the things stores do test. Merchants will split-test a headline that a fraction of visitors read, […] Read more »
Quick Notes Should Low-Stock Products Rank Higher or Lower in Collections? October 8, 2026 / June 12, 2026 by Wade In most stores, low-stock products should rank lower, not higher. The last few units are usually broken sizes and leftover colors, so promoting them sends shoppers into products they cannot actually buy in their variant. The exception is deliberate scarcity (limited drops, one-of-a-kind items), where low stock is the story. For everyone else, treat nearly-gone […] Read more »
Conversion Rate Optimization Metrics & Measurement Zero-Result Search Rate: The Money Leak Nobody Tracks October 8, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 48 of 100 · 53 days to Cyber Monday Zero-result search rate is the percentage of site searches on your Shopify store that return nothing, and we would bet you have never looked at yours. Merchants track conversion rate to two decimals, argue about hero images for weeks, and […] Read more »
AI & Agentic Commerce Conversion Rate Optimization Generate Alt Text at Scale With an LLM October 7, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 47 of 100 · 54 days to Cyber Monday Alt text on your Shopify product images is the rare job that serves three masters at once: shoppers using screen readers, Google Images, and the AI shopping agents that increasingly read your store instead of looking at it. It is […] Read more »
Quick Notes How to Stop One Brand from Dominating Your Recommendation Rows October 6, 2026 by Wade On multi-vendor catalogs, recommendation rows tend to collapse toward the most popular brand: its products win every demand-based ranking, so it quietly fills every slot. The fix is a per-brand cap, a rule that limits how many products one vendor can hold in a row, forcing variety without abandoning data-driven ranking. Why It Happens Popularity […] Read more »
Conversion Rate Optimization Product Pages Variant UX: Swatches Beat Dropdowns October 6, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 46 of 100 · 55 days to Cyber Monday Variant selection UX, the swatches and dropdowns on your Shopify product page, is where a decided buyer either finishes the job or quietly gives up. This shopper already wants the product. They are past your hero image, past your reviews, […] Read more »
