Conversion Rate Optimization Metrics & Measurement Conversion Rate Can Lie: Track Revenue per Visitor September 14, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 24 of 100 · 77 days to Cyber Monday Conversion rate can lie to you, and in a series about conversion optimization that sentence deserves its own day. CVR is a ratio of orders to sessions. It says nothing about what those orders were worth, and any metric that […] Read more »
Quick Notes How to Handle Preorder Products in Collection Sorting September 13, 2026 / June 12, 2026 by Wade Preorder products usually carry zero or negative inventory, so any inventory-aware sort treats them like sold-out items and sinks them to the bottom. To keep them visible, exempt them from out-of-stock demotion: pin them to a fixed position, or flag them with a metafield or tag and give that flag enough weight in your sorting […] Read more »
Conversion Rate Optimization Speed & Mobile Shopify App Bloat Audit: Uninstall, Do Not Just Disable September 13, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 23 of 100 · 78 days to Cyber Monday A Shopify app bloat audit is the cheapest speed win available to most stores, because the average store is carrying apps the way an attic carries boxes: installed for a campaign in 2024, forgotten, and still shipping their JavaScript to […] Read more »
Cart & Checkout Conversion Rate Optimization Express Payment Buttons Belong at the Top of the Cart September 12, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 22 of 100 · 79 days to Cyber Monday Express payment buttons, Shop Pay, Apple Pay, Google Pay, PayPal, belong at the top of your cart, above the regular checkout button, and if yours are missing or buried you are paying for it daily. Around 70% of carts are […] Read more »
Quick Notes How to Control Which Products Shopify Recommends September 11, 2026 by Wade Natively, control means hand-picking: Shopify’s Search & Discovery app lets you set related and complementary products per product. That is fine for a small catalog. At scale, control means rules: define the pool a row draws from, rank it with your own data, and set guardrails like sold-out handling and per-brand caps. Manual Curation Does […] Read more »
Collections & Merchandising Conversion Rate Optimization The First Two Rows of a Collection Get Most Clicks September 11, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 21 of 100 · 80 days to Cyber Monday The first two rows of a Shopify collection page collect the overwhelming share of its clicks, and most stores fill those slots by accident. Back in tip 2 we fixed your sort order in broad strokes. Today we zoom all […] Read more »
Quick Notes The Best Sort Order for a Shopify Sale Collection September 10, 2026 / June 12, 2026 by Wade The best sort order for a sale collection is a weighted blend of discount depth, available inventory, and recent sales velocity. Discount percentage draws shoppers in, inventory weighting keeps well-stocked deals on top, and velocity surfaces the markdowns people are actually buying. Sorting by discount alone usually promotes the leftovers nobody wanted at full price […] Read more »
Conversion Rate Optimization Offers & BFCM Prep Product Bundles: Raise AOV Without Giving Away Margin September 10, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 20 of 100 · 81 days to Cyber Monday Product bundles raise average order value without the margin sacrifice of a discount, and that distinction matters more in Q4 than any other time of year. A 20% off code buys a bigger cart by giving away a fifth of […] Read more »
Conversion Rate Optimization Metrics & Measurement Split Mobile vs Desktop Conversion Rates September 9, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 19 of 100 · 82 days to Cyber Monday Mobile vs desktop conversion rate is the first split you should make on any Shopify analytics number, because the blended figure you have been quoting is an average of two different stores. One store gets browsed on a couch with […] Read more »
Quick Notes Why Is My Collection Conversion Rate Dropping? September 8, 2026 / June 12, 2026 by Wade A dropping collection conversion rate usually traces to one of four causes: top positions filled with out-of-stock or low-stock products, a stale sort order that no longer reflects what shoppers want, seasonality shifting demand away from the products up front, or a traffic mix change sending colder visitors to the page. Work through those in […] Read more »
