Collections & Merchandising Conversion Rate Optimization Infinite Scroll vs Pagination: Pick Deliberately October 26, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 66 of 100 · 35 days to Cyber Monday Infinite scroll vs pagination is a decision most Shopify stores never made: they got whatever their theme shipped with, and the theme designer was optimizing for a demo store with 12 products. Both patterns are legitimate. What is not legitimate […] Read more »
Quick Notes What Is a Product Boost in Collection Merchandising? October 25, 2026 / June 12, 2026 by Wade A product boost is a temporary lift applied to a product’s ranking in a collection. It adds extra weight to that product so it climbs higher than the sorting logic alone would place it, without locking it to a fixed slot. Boosts differ from pins: a pin nails a product to an exact position, while […] Read more »
Cart & Checkout Conversion Rate Optimization The Empty Discount Field Sends Shoppers to Google October 25, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 65 of 100 · 36 days to Cyber Monday The discount code field in your cart is an exit sign. A shopper who was seconds from paying full price sees the empty box, thinks “wait, other people are paying less,” opens a new tab, and Googles your brand plus […] Read more »
AI & Agentic Commerce Conversion Rate Optimization How to Get Cited by ChatGPT and Perplexity October 24, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 64 of 100 · 37 days to Cyber Monday Answer engine optimization (AEO) is how your store gets cited when a shopper asks ChatGPT, Perplexity, or Gemini “what is the best insulated water bottle under $50” instead of typing it into Google. Those questions are being asked right now, […] Read more »
Quick Notes What Is Days of Inventory and Why Does It Matter? October 23, 2026 / June 12, 2026 by Wade Days of inventory is how long your current stock of a product will last at its current rate of sale. It is calculated by dividing units on hand by average daily units sold. For collection sorting, it tells you which products are about to run out and which are sitting on months of unsold stock. […] Read more »
Conversion Rate Optimization Product Pages Write for the Skimmer: Bullets in Objection Order October 23, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 63 of 100 · 38 days to Cyber Monday Product description copy has one primary reader, and it is not a reader at all: it is a skimmer, thumb hovering, deciding in seconds whether to keep going or bounce. Write your bullets for that person, in the order their […] Read more »
Conversion Rate Optimization Metrics & Measurement Daily CVR Swings Are Weather, Weekly Trends Are Climate October 22, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 62 of 100 · 39 days to Cyber Monday Daily conversion rate swings are weather. Weekly trends are climate. React to the trend and ignore the Tuesday, because the Tuesday is mostly noise wearing a trend costume, and chasing it is how stores end up “fixing” things that were […] Read more »
Quick Notes How to Measure Whether Product Recommendations Actually Sell October 21, 2026 by Wade Measure the funnel, not the clicks. A recommendation row earns its place when served products get added to carts and reach checkout, so the numbers to track are serves, clicks, add-to-carts, and checkouts, per row. Click counts alone flatter every widget and settle nothing. The Funnel to Watch Serves establish the base: how often the […] Read more »
Conversion Rate Optimization Email & SMS Post-Purchase Email Is CRO: Win the Second Order October 21, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 61 of 100 · 40 days to Cyber Monday Post-purchase email is conversion rate optimization, and treating it as “retention, someone else’s department” is one of the more expensive category errors in ecommerce. The second order from a happy first-time buyer is the cheapest conversion you will ever get: […] Read more »
Quick Notes Collection Sorting vs Search Sorting in Shopify: The Difference October 20, 2026 / June 12, 2026 by Wade Collection sorting and search sorting are separate systems in Shopify. Collection sorting controls the product order on collection pages, set per collection through a sort order or a merchandising app. Search sorting controls the order of storefront search results, which Shopify ranks by relevance to the query. Changing one has no effect on the other. […] Read more »
