Analytics Search & Discovery What 30 days of storefront searches say about default search order August 26, 2026 / August 24, 2026 by Wade On Monday we launched Dynasort Search and made a claim: default search ordering treats your highest-intent shoppers worse than any other page on your store. A claim like that deserves data, so today we are opening the books. Two datasets. First, the fleet: every storefront search that flowed through stores on the Dynasort platform over […] Read more »
Conversion Rate Optimization Search & Discovery Visitors who use site search convert at a multiple of browsers: measure your own multiple, then treat the search box as a VIP lane. August 26, 2026 / August 24, 2026 by Wade ← All 100 tips · Tip 5 of 100 · 96 days to Cyber Monday Site search users convert at a multiple of your browsing visitors, on almost every store we have ever looked at. The exact multiple varies, which is why the first half of this tip is: go measure yours. The second half […] Read more »
Conversion Rate Optimization Speed & Mobile LCP is usually your hero image: fix that one asset before buying any speed app. August 25, 2026 / August 22, 2026 by Wade ← All 100 tips · Tip 4 of 100 · 97 days to Cyber Monday Largest Contentful Paint (LCP) measures how long your biggest visible element takes to appear, and on most Shopify stores that element is the hero image. Which means most stores do not have a “site speed problem.” They have a one-image […] Read more »
Feature Releases Search & Discovery How Dynasort Search works: re-ranking, not replacing August 25, 2026 / August 24, 2026 by Wade Yesterday we announced Dynasort Search. Today we are opening the hood, because the architecture is the whole story. Dynasort Search is not a second search engine bolted onto your store. It is a re-ranking layer that sits on top of the search engine Shopify already runs for you. Every search is really two jobs When […] Read more »
Quick Notes Merchandising Automation vs Hiring a Merchandiser August 24, 2026 / August 31, 2026 by Wade Automation and a human merchandiser solve different problems, so it is not a true either-or. Automation handles the repetitive layer: re-sorting collections as sales, stock, and new arrivals change, every hour if needed. A merchandiser sets strategy: which products to push, how the brand should feel, what to test. Most Shopify stores need the strategy […] Read more »
News Feature Releases Search & Discovery Introducing Dynasort Search August 24, 2026 / August 24, 2026 by Wade Today we are turning on the biggest thing we have ever shipped. Dynasort Search is out of soft launch and available to every store, on every plan, starting now. The short version: the same recipes that already rank your collections can now rank your search results and your predictive search dropdown. Shopify keeps deciding which […] Read more »
Conversion Rate Optimization Product Pages Your first product image does most of the selling: test lifestyle vs product-on-white. August 24, 2026 / August 22, 2026 by Wade ← All 100 tips · Tip 3 of 100 · 98 days to Cyber Monday Your first product image does more selling than your product description, your reviews widget, and your carefully-worded shipping policy combined. It is the photo on the collection grid, the photo in Google Shopping, the photo in the shared link. Most […] Read more »
Collections & Merchandising Conversion Rate Optimization Sort order is your silent top salesman: default and “manual” chaos ordering costs real money on every collection page. August 23, 2026 / August 22, 2026 by Wade ← All 100 tips · Tip 2 of 100 · 99 days to Cyber Monday Shopify collection sort order decides what most of your shoppers see, and most stores have never made a deliberate decision about it. The collection page is your shelf space. The top of it is eye level. And on a shocking […] Read more »
Quick Notes Can You Re-Rank Shopify’s Predictive Search Dropdown? August 22, 2026 by Wade Yes. The predictive search dropdown, the suggestions that appear while a shopper types, can be re-ranked the same way as the full results page. With Dynasort, an app embed re-orders the dropdown using your active search recipe, so its few visible slots go to in-stock products your data says are worth suggesting. Why the Dropdown […] Read more »
Conversion Rate Optimization Metrics & Measurement You can’t improve what you don’t measure: baseline your CVR, AOV, and revenue per visitor this week, before you change anything. August 22, 2026 / August 22, 2026 by Wade ← All 100 tips · Tip 1 of 100 · 100 days to Cyber Monday Conversion rate, average order value, and revenue per visitor: baseline these three Shopify metrics this week, before you change a single thing on your store. That is the entire tip. It is also the one most stores skip, which is […] Read more »
