Conversion Rate Optimization Product Pages Sticky Add-to-Cart on Mobile: Keep the Button in Reach September 8, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 18 of 100 · 83 days to Cyber Monday A sticky add-to-cart button on mobile is the highest-leverage change most Shopify product pages never make. Here is the physics of the problem: your product page is long, because it has to be. Photos, variants, description, reviews, shipping details. The […] Read more »
Conversion Rate Optimization Search & Discovery Read Your Search Logs Monthly: Free Customer Research September 7, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 17 of 100 · 84 days to Cyber Monday Your site search logs are voice-of-customer research that runs every day, costs nothing, and gets read by almost nobody. Every query is a shopper telling you, in their own words and with purchase intent, what they came for. Read them […] Read more »
Quick Notes How Do Product Recommendations Work on Shopify? September 6, 2026 by Wade Natively, Shopify generates product recommendations automatically from signals like purchase history and product data, and themes render them as “You may also like” sections. Control is limited: you can set related and complementary products by hand in the Search & Discovery app, per product. Recommendation apps replace this with logic you define and measure. What […] Read more »
Conversion Rate Optimization Testing & Experimentation Prioritize A/B Tests by Traffic, Impact, and Ease September 6, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 16 of 100 · 85 days to Cyber Monday Prioritize your A/B tests by traffic times impact times ease, not by whoever argues loudest in the meeting. Every store has more test ideas than traffic to run them, which makes prioritization the actual skill. The store that runs its […] Read more »
Quick Notes What Is Swatch Sorting (Product Option Sorting)? September 5, 2026 / June 12, 2026 by Wade Swatch sorting (product option sorting) is the practice of ordering a product’s variant options, like color swatches, so the best performing choice appears first. On most themes the first variant is the default selection and drives the image shoppers see, which makes variant order a real merchandising surface, not cosmetic housekeeping. It is the product […] Read more »
Conversion Rate Optimization Email & SMS Build Your Email List Now: Cheap BFCM Traffic Later September 5, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 15 of 100 · 86 days to Cyber Monday Email capture is the highest-ROI thing you can start on your Shopify store this week, because the list you build in September is the cheapest BFCM traffic you will ever buy. Come late November, ad auctions turn into a knife […] Read more »
AI & Agentic Commerce Conversion Rate Optimization Use an LLM as a CRO Consultant for Your Product Pages September 4, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 14 of 100 · 87 days to Cyber Monday Use an LLM as a CRO consultant: screenshot your product page, paste it into ChatGPT, Claude, or Gemini, and ask the model to shop it as a skeptical first-time buyer. Ten minutes, zero dollars, and you get the one thing […] Read more »
Quick Notes What Is Sell-Through Rate and How Do You Use It? September 3, 2026 / June 12, 2026 by Wade Sell-through rate (STR) is the percentage of available inventory you actually sold during a period. In plain words: units sold divided by the units you had available to sell, over a set window such as 30 days. A high STR means demand is strong relative to stock, while a low STR flags slow movers tying […] Read more »
Collections & Merchandising Conversion Rate Optimization Where to Put Out-of-Stock Products in Shopify Collections September 3, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 13 of 100 · 88 days to Cyber Monday Out-of-stock products on a Shopify collection page belong in exactly one place: the bottom, visible and clearly marked. Not squatting at the top where they burn your best real estate, and not hidden entirely. Both popular strategies are wrong, and […] Read more »
Conversion Rate Optimization Product Pages Size and Fit Guidance: Kill the Top Apparel Objection September 2, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 12 of 100 · 89 days to Cyber Monday Size and fit guidance is the highest-leverage copy on an apparel product page, because “will it fit me?” is the objection that stops more clothing purchases than price. It is also the objection that drives returns when shoppers guess wrong, […] Read more »
