Conversion Rate Optimization Metrics & Measurement Measure Search vs Browse Conversion on Your Store September 30, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 40 of 100 · 61 days to Cyber Monday Search conversion rate vs browse conversion rate is a comparison most Shopify merchants have never run on their own store, and it is the single number that decides how much attention your search box deserves. Back in tip 5 we […] Read more »
Conversion Rate Optimization Product Pages Show Shipping and Returns on the Product Page September 29, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 39 of 100 · 62 days to Cyber Monday Shipping costs and returns policy belong on the product page, in plain sight, before the add-to-cart button gets tapped. Not in the footer. Not behind a “Shipping & Returns” accordion on page two of checkout. On the product page, where […] Read more »
Quick Notes What Is Sales Velocity in Ecommerce and How Is It Used? September 28, 2026 / June 12, 2026 by Wade Sales velocity in ecommerce is the rate at which a product sells, usually expressed as units sold per day or per week over a recent window such as 7, 30, or 90 days. It tells you what is selling right now, which makes it one of the most useful signals for ranking products in a […] Read more »
Conversion Rate Optimization Testing & Experimentation A/B Test Sample Size for Small Shopify Stores September 28, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 38 of 100 · 63 days to Cyber Monday A/B test sample size is the part of testing nobody wants to talk about, because the math says most small stores cannot run most of the tests they are running. There, we said it. A test’s job is to detect […] Read more »
Conversion Rate Optimization Home Page & Navigation Navigation Taxonomy: Customer Language, Two Levels Max September 27, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 37 of 100 · 64 days to Cyber Monday Navigation menu structure decides whether a shopper finds your best products in one tap or gives up in a maze you built for yourself. Your nav is the load-bearing wall of the store: every session leans on it, and yet […] Read more »
Quick Notes How to Use the Shopify Order Status Page for Repeat Sales September 26, 2026 by Wade The order status page is one of the most revisited pages in your store: customers reopen it repeatedly between purchase and delivery to check progress. Adding a recommendation row there, seeded by what they ordered, turns those check-ins into merchandising impressions you already paid for. The Page Customers Keep Reopening Most storefront pages get one […] Read more »
AI & Agentic Commerce Conversion Rate Optimization Rewrite Product Pages With an LLM, Keep Your Voice September 26, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 36 of 100 · 65 days to Cyber Monday Rewriting product descriptions with an LLM usually produces the same beige paragraph every other store is publishing: “elevate your everyday,” “crafted with care,” “the perfect blend of style and comfort.” The tool is not the problem. The prompt is. Ask […] Read more »
Quick Notes How to Keep Certain Products Fixed While Sorting the Rest September 25, 2026 / June 12, 2026 by Wade Shopify’s native sort orders are all or nothing: either you sort the whole collection manually, or an automatic rule controls every position. To keep specific products fixed while the rest sort automatically, use a merchandising app with pinning. Pinned products hold their exact positions, and a sorting recipe arranges everything else around them. When Does […] Read more »
Collections & Merchandising Conversion Rate Optimization Collection Filters Should Match How Customers Think September 25, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 35 of 100 · 66 days to Cyber Monday Collection filters convert when they match how customers think about the product, not how your Shopify admin is organized. Open your own filter sidebar and read it as a stranger. If it says “Product type,” “Vendor,” and “Collection,” your store […] Read more »
Cart & Checkout Conversion Rate Optimization Cart Drawer vs Cart Page: Which Fits Your Store? September 24, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 34 of 100 · 67 days to Cyber Monday Cart drawer vs cart page is a real conversion decision on a Shopify store, not a theme aesthetic, and the right answer depends on what a typical cart on your store actually contains. Most merchants inherit whichever one their theme […] Read more »
