Conversion Rate Optimization Testing & Experimentation Run A/B Tests in Full Weekly Cycles September 17, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 27 of 100 · 74 days to Cyber Monday A/B tests should run in full weekly cycles, ending on the same weekday they started, and this one scheduling rule quietly invalidates more merchant experiments than any statistics mistake. Your store does not have one audience. It has a Tuesday-lunch-break […] Read more »
Quick Notes How to Add Product Recommendations to the Shopify Cart Page September 16, 2026 by Wade Add a recommendations section to your cart page or cart drawer in the theme editor, then bind it to logic that reads the cart. A good cart row considers everything already in the cart, recommends products that pair with it, never repeats an item, and ranks suggestions by a rule you choose, such as complements […] Read more »
AI & Agentic Commerce Conversion Rate Optimization Agentic Shopping: AI Agents Read Data, Not Themes September 16, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 26 of 100 · 75 days to Cyber Monday Agentic shopping, where an AI assistant researches and shortlists products on a customer’s behalf, is moving from demo to habit, and it changes a foundational assumption of your store: that the entity doing the shopping has eyes. People already ask […] Read more »
Quick Notes How to A/B Test a Collection Sort Order in Shopify September 15, 2026 / June 12, 2026 by Wade To A/B test a collection sort order, run two sorting approaches against each other on the same collection, split exposure between them fairly, hold everything else constant, and judge the winner on collection conversion rate. Shopify has no built-in way to test sort orders, so in practice you either alternate sorts on a schedule or […] Read more »
Conversion Rate Optimization Product Pages Review UX: Skimmability Beats Review Count September 15, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 25 of 100 · 76 days to Cyber Monday Product review skimmability beats review count, and the store with 80 well-presented reviews routinely out-converts the store with 2,000 badly presented ones. Nobody reads 2,000 reviews. Nobody reads 40. The shopper gives your review section a few seconds of squinting, […] Read more »
Conversion Rate Optimization Metrics & Measurement Conversion Rate Can Lie: Track Revenue per Visitor September 14, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 24 of 100 · 77 days to Cyber Monday Conversion rate can lie to you, and in a series about conversion optimization that sentence deserves its own day. CVR is a ratio of orders to sessions. It says nothing about what those orders were worth, and any metric that […] Read more »
Quick Notes How to Handle Preorder Products in Collection Sorting September 13, 2026 / June 12, 2026 by Wade Preorder products usually carry zero or negative inventory, so any inventory-aware sort treats them like sold-out items and sinks them to the bottom. To keep them visible, exempt them from out-of-stock demotion: pin them to a fixed position, or flag them with a metafield or tag and give that flag enough weight in your sorting […] Read more »
Conversion Rate Optimization Speed & Mobile Shopify App Bloat Audit: Uninstall, Do Not Just Disable September 13, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 23 of 100 · 78 days to Cyber Monday A Shopify app bloat audit is the cheapest speed win available to most stores, because the average store is carrying apps the way an attic carries boxes: installed for a campaign in 2024, forgotten, and still shipping their JavaScript to […] Read more »
Cart & Checkout Conversion Rate Optimization Express Payment Buttons Belong at the Top of the Cart September 12, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 22 of 100 · 79 days to Cyber Monday Express payment buttons, Shop Pay, Apple Pay, Google Pay, PayPal, belong at the top of your cart, above the regular checkout button, and if yours are missing or buried you are paying for it daily. Around 70% of carts are […] Read more »
Quick Notes How to Control Which Products Shopify Recommends September 11, 2026 by Wade Natively, control means hand-picking: Shopify’s Search & Discovery app lets you set related and complementary products per product. That is fine for a small catalog. At scale, control means rules: define the pool a row draws from, rank it with your own data, and set guardrails like sold-out handling and per-brand caps. Manual Curation Does […] Read more »
