Collections & Merchandising Conversion Rate Optimization The First Two Rows of a Collection Get Most Clicks September 11, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 21 of 100 · 80 days to Cyber Monday The first two rows of a Shopify collection page collect the overwhelming share of its clicks, and most stores fill those slots by accident. Back in tip 2 we fixed your sort order in broad strokes. Today we zoom all […] Read more »
Quick Notes The Best Sort Order for a Shopify Sale Collection September 10, 2026 / June 12, 2026 by Wade The best sort order for a sale collection is a weighted blend of discount depth, available inventory, and recent sales velocity. Discount percentage draws shoppers in, inventory weighting keeps well-stocked deals on top, and velocity surfaces the markdowns people are actually buying. Sorting by discount alone usually promotes the leftovers nobody wanted at full price […] Read more »
Conversion Rate Optimization Offers & BFCM Prep Product Bundles: Raise AOV Without Giving Away Margin September 10, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 20 of 100 · 81 days to Cyber Monday Product bundles raise average order value without the margin sacrifice of a discount, and that distinction matters more in Q4 than any other time of year. A 20% off code buys a bigger cart by giving away a fifth of […] Read more »
Conversion Rate Optimization Metrics & Measurement Split Mobile vs Desktop Conversion Rates September 9, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 19 of 100 · 82 days to Cyber Monday Mobile vs desktop conversion rate is the first split you should make on any Shopify analytics number, because the blended figure you have been quoting is an average of two different stores. One store gets browsed on a couch with […] Read more »
Quick Notes Why Is My Collection Conversion Rate Dropping? September 8, 2026 / June 12, 2026 by Wade A dropping collection conversion rate usually traces to one of four causes: top positions filled with out-of-stock or low-stock products, a stale sort order that no longer reflects what shoppers want, seasonality shifting demand away from the products up front, or a traffic mix change sending colder visitors to the page. Work through those in […] Read more »
Conversion Rate Optimization Product Pages Sticky Add-to-Cart on Mobile: Keep the Button in Reach September 8, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 18 of 100 · 83 days to Cyber Monday A sticky add-to-cart button on mobile is the highest-leverage change most Shopify product pages never make. Here is the physics of the problem: your product page is long, because it has to be. Photos, variants, description, reviews, shipping details. The […] Read more »
Conversion Rate Optimization Search & Discovery Read Your Search Logs Monthly: Free Customer Research September 7, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 17 of 100 · 84 days to Cyber Monday Your site search logs are voice-of-customer research that runs every day, costs nothing, and gets read by almost nobody. Every query is a shopper telling you, in their own words and with purchase intent, what they came for. Read them […] Read more »
Quick Notes How Do Product Recommendations Work on Shopify? September 6, 2026 by Wade Natively, Shopify generates product recommendations automatically from signals like purchase history and product data, and themes render them as “You may also like” sections. Control is limited: you can set related and complementary products by hand in the Search & Discovery app, per product. Recommendation apps replace this with logic you define and measure. What […] Read more »
Conversion Rate Optimization Testing & Experimentation Prioritize A/B Tests by Traffic, Impact, and Ease September 6, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 16 of 100 · 85 days to Cyber Monday Prioritize your A/B tests by traffic times impact times ease, not by whoever argues loudest in the meeting. Every store has more test ideas than traffic to run them, which makes prioritization the actual skill. The store that runs its […] Read more »
Quick Notes What Is Swatch Sorting (Product Option Sorting)? September 5, 2026 / June 12, 2026 by Wade Swatch sorting (product option sorting) is the practice of ordering a product’s variant options, like color swatches, so the best performing choice appears first. On most themes the first variant is the default selection and drives the image shoppers see, which makes variant order a real merchandising surface, not cosmetic housekeeping. It is the product […] Read more »
