Conversion Rate Optimization Speed & Mobile Test Your Store on a Cheap Android Over Cellular October 2, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 42 of 100 · 59 days to Cyber Monday Mobile site speed testing on a cheap Android over a cellular connection will tell you more about your store than any dashboard, because that device is your median mobile customer. You experience your store on a flagship phone, on office […] Read more »
Quick Notes How Many Recommended Products Should You Show? October 1, 2026 by Wade Fewer than most stores show. Post-purchase, three or four products read as a confident suggestion. On product and cart pages, one clean row sized to the device works better than a grid. And every row needs a minimum count, at least two, below which it hides itself entirely rather than render sparse. Fewer, Better A […] Read more »
Collections & Merchandising Conversion Rate Optimization Give New Arrivals a Boost Window, Then Let Data Decide October 1, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 41 of 100 · 60 days to Cyber Monday New arrivals on Shopify collections are born at the bottom of the page, which is a strange way to treat the products you just spent months and real money bringing into the world. Under “Best selling” sort, a product with […] Read more »
Quick Notes What Is Inventory-Aware Merchandising for Shopify? September 30, 2026 / June 12, 2026 by Wade Inventory-aware merchandising means using stock levels as a first-class input when ordering products in a collection. Instead of ranking purely by sales or recency, it pushes sold-out and nearly sold-out products down, surfaces overstocked items you need to move, and keeps your best positions reserved for products shoppers can actually buy in their size or […] Read more »
Conversion Rate Optimization Metrics & Measurement Measure Search vs Browse Conversion on Your Store September 30, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 40 of 100 · 61 days to Cyber Monday Search conversion rate vs browse conversion rate is a comparison most Shopify merchants have never run on their own store, and it is the single number that decides how much attention your search box deserves. Back in tip 5 we […] Read more »
Conversion Rate Optimization Product Pages Show Shipping and Returns on the Product Page September 29, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 39 of 100 · 62 days to Cyber Monday Shipping costs and returns policy belong on the product page, in plain sight, before the add-to-cart button gets tapped. Not in the footer. Not behind a “Shipping & Returns” accordion on page two of checkout. On the product page, where […] Read more »
Quick Notes What Is Sales Velocity in Ecommerce and How Is It Used? September 28, 2026 / June 12, 2026 by Wade Sales velocity in ecommerce is the rate at which a product sells, usually expressed as units sold per day or per week over a recent window such as 7, 30, or 90 days. It tells you what is selling right now, which makes it one of the most useful signals for ranking products in a […] Read more »
Conversion Rate Optimization Testing & Experimentation A/B Test Sample Size for Small Shopify Stores September 28, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 38 of 100 · 63 days to Cyber Monday A/B test sample size is the part of testing nobody wants to talk about, because the math says most small stores cannot run most of the tests they are running. There, we said it. A test’s job is to detect […] Read more »
Conversion Rate Optimization Home Page & Navigation Navigation Taxonomy: Customer Language, Two Levels Max September 27, 2026 / September 14, 2026 by Wade ← All 100 tips · Tip 37 of 100 · 64 days to Cyber Monday Navigation menu structure decides whether a shopper finds your best products in one tap or gives up in a maze you built for yourself. Your nav is the load-bearing wall of the store: every session leans on it, and yet […] Read more »
Quick Notes How to Use the Shopify Order Status Page for Repeat Sales September 26, 2026 by Wade The order status page is one of the most revisited pages in your store: customers reopen it repeatedly between purchase and delivery to check progress. Adding a recommendation row there, seeded by what they ordered, turns those check-ins into merchandising impressions you already paid for. The Page Customers Keep Reopening Most storefront pages get one […] Read more »
