To keep seasonal products visible at the right time, give them a temporary lift ahead of the season instead of waiting for sales data to catch up. Sales-based sorting always lags the calendar: shoppers look for sandals before sandals start selling. Boost seasonal items before demand peaks, let performance signals carry them in season, and let the boost expire afterward.
Pre-Season: Lift Before the Data Arrives
Performance-based sorting cannot see the future. In the weeks before a season, last quarter’s sellers still dominate the ranking while the products shoppers are about to want sit buried. A temporary product boost on seasonal items, or a few pins for hero pieces, gives them first-row visibility before they have sales to show for it.
In Season: Let Performance Take Over
Once the season is underway, real signals arrive fast. Sales velocity measured over a short window will carry the seasonal winners on its own, so let the boost expire rather than leaving it on indefinitely. If a boosted product is not converting even with prime placement, that is the data telling you to let it fall, not a reason to push harder.
End of Season: Clear, Do Not Cling
The end-of-season job is the reverse: move remaining stock before it becomes next year’s problem. A signal like days of inventory surfaces overstocked seasonal items so you can push them in a clearance collection while demand still exists, then demote them everywhere once the window closes.
The whole cycle repeats every year, which is exactly why it should be a saved, reusable strategy rather than a calendar reminder to go drag products around by hand.
Dynasort handles the lifting and the lowering. Install it from the Shopify App Store or see how it works.