Cyber Monday lands on November 30 this year. As I write this, that is 101 days away.
Starting tomorrow, we’re publishing one conversion tip a day for Shopify stores. One hundred tips in one hundred days, counting down to the biggest sales day of the year. Every tip posts to X, LinkedIn, and Instagram, and every one of them gets added to the index at the bottom of this page.
Who this is for
Shopify merchants and the marketers who work on their stores. If you want to walk into Black Friday and Cyber Monday converting better than you do today, this series is the daily nudge that gets you there. You don’t need a big team or a big budget. Most of these tips take minutes to apply. A few of them will change how you run your whole fourth quarter.
What you’ll get
I work on conversion for Shopify stores every day, and the series draws from all of it:
- Measurement. The numbers that matter, the ones that lie, and how to read them. This is where we start, because you can’t improve what you don’t measure.
- Product pages. Images, copy, reviews, variants, and the details that quietly decide whether the add-to-cart gets tapped.
- Collection pages and merchandising. Sort order, out-of-stock handling, badges, and why the first two rows of a collection do most of the selling.
- Search and discovery. Your highest-intent visitors use the search box. Almost nobody merchandises for them.
- Testing. How to run experiments that mean something, and when to skip the test and just ship.
- Speed and mobile. The fixes that actually move the needle for the customer on a mid-range phone.
- Persuasion psychology. Trust, urgency, and social proof, done honestly.
- AI tools and workflows. Prompts you can copy today, plus how to get your store ready for agentic shopping, where assistants like ChatGPT do the browsing.
- BFCM strategy. Offers, pacing, code freezes, and inventory-aware promotion, timed to when you actually need them.
I’ll recommend specific tools where they’ve earned it, including ones that compete with mine. The tactic always comes first.
How to follow along
Pick your platform: the rolling thread on X keeps every tip in one place, LinkedIn gets a slightly longer take each day, and Instagram gets the card. Or just bookmark this page; every tip is added to the index below as it publishes.
Tip #1 arrives tomorrow, at exactly 100 days out.
The tips, one per day
- Day 1 (Aug 22): You can’t improve what you don’t measure: baseline your CVR, AOV, and revenue per visitor this week, before you change anything.
- Day 2 (Aug 23): Sort order is your silent top salesman: default and “manual” chaos ordering costs real money on every collection page.
- Day 3 (Aug 24): Your first product image does most of the selling: test lifestyle vs product-on-white.
- Day 4 (Aug 25): LCP is usually your hero image: fix that one asset before buying any speed app.
- Day 5 (Aug 26): Visitors who use site search convert at a multiple of browsers: measure your own multiple, then treat the search box as a VIP lane.
- Day 6 (Aug 27): Social proof hierarchy: specific beats generic, faces beat logos, numbers beat adjectives.
- Day 7 (Aug 28): A/B testing basics: one variable, a success metric chosen before you start, and the discipline to not peek early.
- Day 8 (Aug 29): Paste your last 200 reviews into an LLM and ask for the top 5 objections and the exact words customers use. Prompt included.
- Day 9 (Aug 30): Free-shipping threshold + progress bar in the cart: the cheapest AOV lift in ecommerce.
- Day 10 (Aug 31): Your Hero Section Must Answer 3 Questions in 3 Seconds
- Day 11 (Sep 1): Funnel Step-Off Analysis: Find Your Biggest Leak First
- Day 12 (Sep 2): Size and Fit Guidance: Kill the Top Apparel Objection
- Day 13 (Sep 3): Where to Put Out-of-Stock Products in Shopify Collections
- Day 14 (Sep 4): Use an LLM as a CRO Consultant for Your Product Pages
- Day 15 (Sep 5): Build Your Email List Now: Cheap BFCM Traffic Later
- Day 16 (Sep 6): Prioritize A/B Tests by Traffic, Impact, and Ease
- Day 17 (Sep 7): Read Your Search Logs Monthly: Free Customer Research
- Day 18 (Sep 8): Sticky Add-to-Cart on Mobile: Keep the Button in Reach
- Day 19 (Sep 9): Split Mobile vs Desktop Conversion Rates
- Day 20 (Sep 10): Product Bundles: Raise AOV Without Giving Away Margin
- Day 21 (Sep 11): The First Two Rows of a Collection Get Most Clicks
- Day 22 (Sep 12): Express Payment Buttons Belong at the Top of the Cart
- Day 23 (Sep 13): Shopify App Bloat Audit: Uninstall, Do Not Just Disable
- Day 24 (Sep 14): Conversion Rate Can Lie: Track Revenue per Visitor
- Day 25 (Sep 15): Review UX: Skimmability Beats Review Count
- Day 26 (Sep 16): Agentic Shopping: AI Agents Read Data, Not Themes
- Day 27 (Sep 17): Run A/B Tests in Full Weekly Cycles
- Day 28 (Sep 18): Product Badges: Honest Urgency That Guides Scanning
- Day 29 (Sep 19): Popups That Convert: Delay, Real Offer, Easy Dismissal
- Day 30 (Sep 20): Search Synonyms: Your Customers’ Words, Not Your Catalog’s
- Day 31 (Sep 21): Choice Overload: Fewer, Clearer Options Convert Better
- Day 32 (Sep 22): Product Image Order: Photo 2 Answers Fit and Context
- Day 33 (Sep 23): Add-to-Cart Rate: The Leading Indicator to Watch
- Day 34 (Sep 24): Cart Drawer vs Cart Page: Which Fits Your Store?
- Day 35 (Sep 25): Collection Filters Should Match How Customers Think
- Day 36 (Sep 26): Rewrite Product Pages With an LLM, Keep Your Voice
- Day 37 (Sep 27): Navigation Taxonomy: Customer Language, Two Levels Max
- Day 38 (Sep 28): A/B Test Sample Size for Small Shopify Stores
- Day 39 (Sep 29): Show Shipping and Returns on the Product Page
- Day 40 (Sep 30): Measure Search vs Browse Conversion on Your Store
- Day 41 (Oct 1): Give New Arrivals a Boost Window, Then Let Data Decide
- Day 42 (Oct 2): Test Your Store on a Cheap Android Over Cellular
- Day 43 (Oct 3): Zero-Result Searches: Rescue Shoppers With Fallbacks
- Day 44 (Oct 4): Abandoned Cart Flow: Three Touches, First Within the Hour
- Day 45 (Oct 5): Plan BFCM Offers Backwards From Margin
